In this guide we will share How to Use Craigslist to Get More Clients for Your Cleaning Business and professional tips for growing your business of cleaning using Craigslist ads.
¿You Can Guess How Long Craigslist Has Been Around? Check out our main guide to Craigslist to learn more…
Why does Craiglist work so well for cleaning jobs?
HE have written articles about why you shouldn’t hire a cleaning service on Craigslist.
And yet, it’s still a great way to generate new business as a house cleaner.
Recently, Craigslist added a $5 fee for listing cleaning services.
This may discourage you from posting, but it’s actually a good thing.
You have reduced spammers and people who are not willing to invest in your business.
For this reason, the number of positions has decreased drasticallywhich means you have a better chance of getting quality leads.
HOW TO MASTER CRAIGSLIST WITH YOUR CLEANING BUSINESS
How can you better target your ads to get the most out of your $5?
SATISFY THOSE WHO BUY ON PRICE
One of the reasons people search Craigslist vs. Google or Yelp is due to price sensitivity.
Consumers know that smaller businesses are advertising on Craigslist, which usually comes with a lower price tag.
If you have lower prices, you can use this to your advantage by pointing this out in your ads.
PUT “AUTHORIZED/INSURED” OR “FREE QUOTES” IN YOUR TITLE
This advice should be applied differently, depending on its structure of prices.
If your prices are on the lower end, get this out to customers right away.
If your prices are on the higher end, communicate the value of working with your business by saying: .LICENSED/INSURED.
Be careful not to use capital letters throughout your title, as that will come across as spammy.
One or two capitalized words is more than enough to capture the browser’s attention.
Make your ad as simple as possible
Remember, you’re trying to imitate Craigslist’s simplistic style.
You’re also trying to separate yourself from the corporate-sounding ads of big companies.
Here is a great example of a simple ad:
Hello, my name is Flores and I pride myself on providing affordable and reliable cleaning services for my clients.
My specialties are:
- Deep cleaning
- Apartment cleaning
- Moving cleaning
- Recurring cleaning
Call me today for a free estimate.
(PHONE NUMBER)
You may also want to consider adding some benefits of using your business during the competition:
- Licensed and insured
- It has been on the market for X years
- You have large corporate clients (if applicable)
- Your satisfaction guarantee
- Offers free estimates
- Offer a discount to first customers
Use keywords
Make sure to use keywords at the bottom that reflect what people would be searching to find your listing.
Don’t go overboard, or you’ll come across as spammy.
For example, No follow the example below:
Create a Craigslist ad using this guideor just use a free image editor to launch one together.
Remember, the most important thing is that your steering wheel is clean and attention grabbing.
You don’t have to worry about having the perfect ad or professional photoshop skills.
You may also want to visit Adobe Sparkwhich you can use for a low monthly fee to create professional-looking graphics.
Include a call to action
Unfortunately, Craigslist does not allow you to put clickable links in your service listing.
So be sure to put a phone number that people can call if they want to hire you.
Better yet, let people know they can message you at the phone number they gave you.
Pro-Tip: Use PocketSuites Smart Campaigns for create an auto-response to any text message that arrives at your number.
Simply use your PocketSuite Premium Business number in your Craigslist ad.
Next, create your Smart Campaign in PocketSuite and set the timer to 0 (starter).
Put your link PocketSuite Online Booking in auto-responder, which will help people book your services online.
As soon as people submit their number to Craigslist, they’ll get an automated response with a link to book your services online, from their phone or computer.
Using this fully automated system, you can start Get bookings for your cleaning business on autopilot.
So how are you going to use Craigslist to get more cleaning clients?
Use every tip in this article, and you’ll be getting dozens of new clients in no time.
Just don’t forget to stock up on microfiber towels and business cards, because you’ll need them for all the new clients you serve, and read our guide on all the platforms you can also use to search for houses to clean on your own.
