“SMS-Target” will tell you about your business using mailing lists and save your advertising budget

Image: Midjourney / Olga Revenkova / Lifehacker

So, you now have a food truck – a mobile stall in which you can prepare and sell street food. Along with the dream of starting my own business came routine tasks: purchasing products, approving documents, hiring employees. The money pledged for the first months of work is melting before our eyes, and the opening still looms ahead.

A service for business will help you save your budget for promotion “SMS-Target» from Tele2 – the newsletter will tell about the product to those who are really interested in it. It’s easy to launch it through your personal account. Write a message, select geofences on the map, and then indicate the characteristics of potential buyers. The service offers a list of more than 60 parameters – from age and income level to shopping preferences. Artificial intelligence is responsible for the accuracy of the sample: the algorithm analyzes the activity of Tele2 subscribers to determine what they are interested in and how they spend their leisure time.

You can practice setting up your target and check how convenient the service is for free at demo office.

By the way, when your food truck acquires regular customers, set up a separate mailing list for them. For example, to talk about promotions or share a promotional code for a discount. In addition, SMS messaging from Tele2 can help you quickly find qualified personnel to open an outlet.

The budget for the campaign can be calculated in your personal account. If you spend less on advertising in a month than you expected, the balance will be carried over to the next month. Plus, Tele2 is currently running a promotion: when replenishing their target balance, clients receive 40% of the amount in bonus SMS to their account – at the rate of one message for every ruble deposited.

And something else useful: in “SMS-Target“There are statistics. In your account, you can see the number of clicks on a link from messages, for example, in a menu. And to determine the conversion, enter a promotional code that gives a discount on the order.

While you are waiting for clients, download sticker pack for Telegram from Lifehacker and Tele2. It will definitely come in handy for those starting their own business.

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“Business Chat” will allow you not to be distracted by a million dialogues in different messengers

Image: Afonkin_Y / Shutterstock / Olga Revenkova / Lifehacker

The first customers appreciated the shawarma recipe. Business has started, and there’s a queue around your food truck. It’s time to think about expanding the staff, but here’s the problem: you can’t let go of the phone. Either on social networks they will ask about lactose-free sauces, then the site will notify you about a new online order, or the messenger will throw up a couple of fresh reviews that would be nice to respond to quickly.

WITH “Business Chat» from Tele2 you can forget about this problem. It brings all conversations from social networks and instant messengers into one window so you don’t have to jump between applications. If the company has a website, you can set up a widget on it for quick requests. And in order not to answer the same type of questions like the operating schedule of a food truck, get a chatbot.

Business Chat» allows you to add lead catchers to the site – pop-up windows with promotions, quizzes that keep customers on the page.

In addition, the service collects analytics. In your personal account, you can view statistics on the speed and quality of responses, as well as a daily log of leads. All conversations with clients from instant messengers, social networks and the website fall into this: you will be able to see a cross-section by region, request format, source of contact and other parameters. “Business Chat» integrates free of charge with the Bitrix24 and amoCRM CRM systems, which are useful for more detailed control over work.

More details

A corporate phone will free up time for company development

Image: ViDI Studio / Shutterstock / Olga Revenkova / Lifehacker

The food truck is steadily going uphill: orders arrive as scheduled, regular customers have appeared. It’s time to think about opening a restaurant or even starting a franchise. This means you will definitely need a work phone.

This offer is included in the package of business services from Tele2. By connecting corporate PBX, you will get a dozen useful functions. For example, a voice menu will help distribute calls: a delivery order goes to the point manager, a job appointment goes to you, and everything after 10 p.m. goes to voicemail. Another feature is multi-channel. There will be no short beeps that can put off potential buyers. And if employees don’t have time to pick up the phone, prepare an SMS with an apology – this is also included in the package.

Companies with corporate PBX Tele2 connects for free a “beautiful” city number that is easy to remember. And for the first six months you can use a number starting with 8-800 with a 20% discount: with this, calls will be free for customers.

Specify in the settings that conversations need to be recorded. It’s so easy to check how managers communicate with customers and understand, for example, why a delivery failed. The service integrates with the Bitrix24 and amoCRM CRM systems, so you can get a complete picture of the quality of service.

PBX allows you to make general calls with all or several employees. It will come in handy if you go to a forum of restaurateurs, but don’t want to cancel the weekly meeting.

In fact, it doesn’t really matter what size your business is. “SMS-Target”, “Business-Chat” and corporate PBX are three components of success in working with clients that are suitable for both a small street food outlet and a huge logistics company. Flexible tariffs help entrepreneurs combine services in a way that suits their needs.

Connect Tele2 for business

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