Creating a YouTube channel can be lucrative if you choose the right niche and consider key factors such as the popularity of the topic, the potential for advertising revenue (RPM) and external monetization, as well as the ease of generating content. It is crucial to research successful niches and evaluate the possibilities of collaboration and the use of available resources for video creation.
Now, let’s dive into some examples of profitable niches on YouTube:
1. Geography/Curiosities about countries:
This niche works well as it encourages comments and curiosity. You can create educational content or create lists «Top» about countries. For example, a channel about the richest or poorest countries in the world. This type of channel can generate good income through ads and external monetization.
2. Software/Platforms:
Channels that offer video tutorials on how different programs or platforms work can be very profitable. These channels can collaborate with brands and companies in the software sector. For example, a channel focused on Artificial Intelligence platforms. External monetization can significantly increase channel revenue.
3. Sports:
Although this niche can be competitive, there are still opportunities to create successful channels. Consider focusing on specific sub-niches, such as lists «Top» or compilations of the best players or moments of a specific sport. External monetization can come from collaborations with sports betting houses or investment platforms.
4. History:
Channels that offer well-crafted content about history can go viral and generate many views. Historical topics tend to interest people for a long time. Consider using platforms like Adobe After Effects, Toonly, or Vyond to create illustrations for your videos. This niche can be very profitable, with the potential to earn thousands of euros per month.
5. Exercise at home:
Channels that offer workout sequences can attract repeat viewers. You can buy illustrations or download exercise models from platforms like Shutterstock. Adding narration to your videos can help with monetization on YouTube. Be careful when using copyrighted music.
6. Content for entrepreneurs:
This niche offers a wide range of sub-niches, such as digital nomadism, motivation, personal development or tools and platforms for small businesses. Focus on a micro-niche within this category, such as telling the life stories of entrepreneurs or showcasing successful companies. This niche offers multiple sources of external monetization.
7. Trade:
This niche is very profitable and less competitive. You can collaborate with brokers or recommend your own tools or software. Screen recordings and graphics can be used to create content. This niche can generate significant income through ads and external monetization.
8. Data:
Data-centric channels can be easy to create and monetize on YouTube. However, external sources of monetization may be limited. Be careful about using copyrighted music and make sure your content is original.
9. Digital Marketing:
This niche offers several sub-niches such as social media growth, affiliate marketing, or website building. Digital marketing channels tend to generate high RPM rates and have multiple sources of external monetization.
10. Politics and economics:
Channels that talk about economics and politics can attract a lot of interest. Titles and topics that generate curiosity can be effective. This niche can generate good income through ads and external monetization.
11. Celebrity channels:
Channels that cover viral events or celebrity biographies can be very profitable. However, please note that monetization rates may be lower in terms of RPM. These channels can be difficult to rank on YouTube.
These are just a few examples of profitable niches on YouTube. It is important to choose a niche that fits your interests and knowledge. Remember to take into account factors such as RPM rates, external monetization opportunities, and ease of creating content. With careful planning and execution, you can create a successful YouTube channel and start making money.