The best part of Amazon Influencer Program the thing is does not need tens of thousands of followers to be approved.
If you’ve ever watched a video where someone features an Amazon product, chances are they mention that it’s linked in their Amazon store, but what does this really mean? And how can you get your own Amazon store?
The reason influencers always mention their storefront is because every time you buy something from their links, they earn a commission. These types of benefits are usually limited to people with millions of followers, but not in this case.
Opening your own store is as simple as requesting the Amazon Influencer Program. Don’t let the term “influencer» push you away. Although the word sounds intimidating, you don’t need millions of followers to be approved.
Amazon also allows content creators with attainable numbers of followers to participate. For reference, I have 1.6K followers on Instagram and 6.1K on TikTok. I am in no way an influencer or actively trying to be, and I still got approval.
Instead of looking solely at followers, Amazon looks at other metrics, such as posting frequency and engagement. From personal experience, you will get approval as long as you are consistently creating content.
How to become an Amazon influencer
1. Go to the Amazon website
In your Internet browser, open This link to Amazon.com. It will take you to the landing page to sign up for the Amazon Influencer Program. Then click the button Check in.
2. Sign in to your Amazon account or create a new one
After pressing the button Check inyou will be taken to a page where you can select the Amazon account you want to link to your influencer account.
You can use your existing Amazon account, which will allow you to access your purchase history, product reviews, and the listings you already have within your account. If you prefer to create a new account to keep both accounts separate, or if you don’t have one, go ahead and open a new account.
3. Submit your information
Once you link your account, it will ask you to answer a couple more questions and add your social media handles, which will help determine whether you are eligible or not. Since your approval depends largely on your social media accounts, request it for a time that you have been actively posting on them.
Then, the moment you’ve been waiting, *drumroll*, you’ll see if they approve you. If they don’t approve you, don’t be discouraged. You can work on your social media presence by posting more consistently and keep applying.
If it was approved, it’s time to move on to the next step.
4. Set up your storefront and share the link
Congratulations, you are approved! Now it’s time to set up the showcase. You’ll want to create idea lists with your favorite Amazon items or recommendations. Preferably, make lists that match your content so that it interests your followers.
For example, CarterPC is an influencer known for his technology coverage. Therefore, your showcase is stocked with your favorite technological gadgets.
Getting approved is only half the battle. You won’t make money until your followers buy items from him. Full transparency, even though I was approved, I have not earned a single cent.
To make some money, you’ll want to share that link as much as you can. You can leverage your social media platforms and create content about your favorite Amazon finds to improve the visibility of your storefront.
Frequent questions
What is an Amazon store?
An Amazon store is a page on Amazon that displays an “influencer’s” favorite Amazon products. Having a storefront is mutually beneficial for creators and followers because followers can easily find product recommendations from people they trust, while influencers earn commissions from followers’ purchases.
How much do they pay you as an Amazon Influencer?
Commission rates range from 1% to 20%, depending on the item and category. Amazon is transparent about fees by publishing a graphic online that outlines the rate for each category.
What qualifications do you need to be approved as an Amazon Influencer?
Amazon says: “We accept requests from all types of influencers, as long as they have a YouTube, Instagram, or Facebook account. When reviewing your application, we look at the number of followers you have in addition to other engagement metrics.”
Can I reapply if my application to become an Amazon Influencer is rejected?
Yes, you can apply as many times as you want. If they deny you, don’t give up! You can polish your social media presence by posting more frequently and then checking back. Sometimes, it’s just luck.
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