“They listen only to emotions and look only at design” is a stereotype that has nothing to do with reality. We found out what girls really pay attention to. And we talked to motorists who made a choice in favor OMODA.
In April we asked from the readers of “Burning Hut” on Telegram, what they consider the most important thing in a car. The top three parameters were occupied by technical characteristics (88.7%), affordable price (77.4%) and comfortable interior (70.4%). About half of the subscribers noted that they like it when the brand offers stylish design and smart technology. Among the answers were more specific features: fuel consumption, convenient gearbox, warranty support conditions, safety, all-wheel drive.
Most girls choose a car not with their eyes, but with their heads. And they carefully study various parameters, and do not just look at the “cute face” of the bumper and the beautiful body color.
We also found out from our readers whether they consult with someone when choosing a car – several options could be noted. Most of the girls, 79.2%, answered that they discuss it with family and friends, 47.2% watch expert reviews, 17% find out the opinion of consultants at dealerships, and 11.9% make a decision completely independently.
Image: Ksenia Malkova / Burning Hut
52.8% of survey participants go to online resources before making a purchase to read the opinions of other drivers. And this approach has its advantages! People who already own a car can tell you what to expect from it not only when you start driving, but also in a month, a year or several years. In general, they will help you get a complete picture. It’s convenient when reviews are not scattered across different platforms, but are collected in one place. For example, the brand has an open community of owners where you can ask anything. Another plus would be if the company itself willingly communicates with customers both before and after the purchase – about 86% of the readers who participated in the Burning Hut survey like this.
Image: Ksenia Malkova / Burning Hut
This is the approach the brand follows. OMODA. He constantly stays in touch, helps resolve any issues with the car and offers various activities that make the clients’ lives richer. We found out how the brand can attract motorists from women who already drive OMODA models.
Why girls choose OMODA
The brand communicates with customers via telegram chat and app
Image: OMODA / Alina Shadrina / Burning Izba
And not just about technical stuff. In his telegram channel OMODA holds competitions, launches interactive events, and shares news. And it doesn’t all end just online. For clients, who, by the way, are called O-People, OMODA organizes live events – meetings have already been held in Moscow, Nizhny Novgorod, Perm, Krasnodar, Samara.
When choosing a car, I gave preference to a brand that cares about the client. Nowadays it is difficult to surprise the consumer with anything, and the relationship not “client – seller”, but “person – person” comes to the fore. The OMODA manager is still in touch with me.
It is important to me that the brand remains in touch after the purchase. You understand that you didn’t just give the money and they forgot about you. There is a feeling that you have contributed to something valuable and that you are also appreciated.
You can find out brand news, receive information about promotions and special offers not only in Telegram, but also in the application My OMODA. You can actually upload digital documents to your personal account there—the MTPL policy and the STS will always be at hand. Through the application you can also quickly sign up for a service, read the car’s instructions and get support under the Roadside Assistance program. It also works as a social network for OMODA owners.
The owners have their own community OMODA CLUB
It is also based in Telegram, but in a different one channel with a whole group of chats. All of them are sorted by topic: in one you can discuss “technical equipment”, in the other you can simply chat with the owners. There is also a FAQ section, which will be useful when choosing a car. Community members also not only communicate with each other via messenger, but sometimes also organize live meetings. Moreover, they organize them independently.
For me, as a girl working in the beauty industry, visuals are very important. From the chat I learn about car tuning and other little things that improve the appearance. It is also useful to read how the car behaves over time. And just chat with other OMODA owners.
You can also listen to the opinions of other drivers on the YouTube channel OMODA Russia. By the way, videos are released there every month.
OMODA launches collaborations…
Target OMODA — to offer customers not just a car, but a lifestyle. Therefore, the brand develops not only the technical characteristics of its models, but also its own O-Universe. To do this, he comes up with all sorts of cool things. For example, he creates fashion collections of clothing and accessories, and acts as a partner in events like VK FEST. And recently OMODA did a collaboration with the St. Petersburg cafe Lunar – in April they served a special menu. By the way, this project is special because the brand created it together with the client: the manager of Lunar drives an OMODA car and is a member of the OMODA CLUB. In honor of the launch of the collaboration, on March 31, the cafe hosted a meeting for 10 active clients.
I recently got the car, and one of the discoveries for me was that the brand organizes cool events. I was at a meeting of girl bloggers who own OMODA at the Lunar cafe. We had breakfast together and took part in a master class on content creation. I really like that the brand involves in such activities. It’s like you didn’t just buy a car, but became part of a family.
…and supports eco-projects
For example, in 2023 the brand united with environmental organizations to remove garbage on the banks of the Ura River in the Murmansk region, and created a fish passage in the Kivach nature reserve in Karelia. In addition, last fall OMODA signed agreement with the International Union for Conservation of Nature. The partnership will allow the development of various projects aimed, in particular, at reducing carbon dioxide emissions into the atmosphere.
In my opinion, taking care of the environment is very important. We rarely think about how our descendants will live in 50–100 years. But in order for them to remember us with a kind word, we need to think about preserving nature now. I like that OMODA takes a progressive approach to this issue and supports eco-projects.
The car will not go unnoticed on the roads
Image: OMODA / Alina Shadrina / Burning Izba
Crossover design concept OMODA inspired by avant-garde art and called “Art in Motion”. Thanks to the diamond-shaped cells in the radiator grille, which resemble a scattering of crystals, the cars are difficult to confuse with representatives of other brands.
I chose the car based on its appearance – it was important to me that it be beautiful both outside and inside. Friends also liked the futuristic design. One said: “She looks like some kind of space shuttle.”
The car is very impressive and beautiful, passers-by turn to look at it, and other drivers treat it with respect. Since 2010, I have driven a German car and, having switched to OMODA, I feel no worse on the road.
There are three models in the brand’s line:
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Crossover OMODA C5. There are two versions – front-wheel drive with a 1.5-liter engine with 147 horsepower and all-wheel drive with a 1.6-liter engine with 150 horsepower. With.
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Sedan OMODA S5. Also available in two versions – front-wheel drive with a 1.5-liter engine producing 113 hp. With. and all-wheel drive with a 1.5-liter engine producing 147 hp. With.
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Sports sedan OMODA S5 GT. With a 1.6-liter engine producing 150 hp.
All cars are presented in different body colors – from classic black to muted blue and rich red. You can look at the design in more detail at 3D showroom. And not only outside, but also inside: in the online fitting room you can sit in the cabin, look into the trunk and even open the sunroof.
OMODA meets modern standards
Image: OMODA / Alina Shadrina / Burning Izba
The cars are suitable for Russian realities. Thanks to all-wheel drive, they are comfortable to drive even in winter and on bad roads. For the cold season, there is also a heated steering wheel, windshield, seats and windshield washer nozzles. And they are also reliable – for example, the OMODA C5 crossover has passed independent safety tests and received the maximum five stars in EuroNCAP and C-NCAP.
The car has everything you need for comfortable driving and driver assistance, as well as for eye candy. This includes a 360-degree view, an automatic tailgate closer, multimedia, and lighting that can be configured to play with music. It literally turns out to be a disco in the car. Another nice feature is communication with the OMODA voice assistant. You can ask him to close the window, turn on the heating and much more.
For me, a car is a mini-office on wheels, in which I call people about filming and teach roles. I like that it has wireless charging. And it is very conveniently located: you can charge your phone and still see the screen. It’s great that you can start the car from your smartphone. At the same time, when you open it, it greets you with music.
For car owners OMODA there are also special rates for insurance. The brand offers a single policy price for all clients, regardless of history. Protection against damage, theft and theft will be included in the price. And to take out a policy, it is enough to have only the policyholder’s passport and an electronic passport of the vehicle.