1. Become a partner of a large brand
Ozon – one of the biggest marketplaces in Russia. It is not difficult to become his partner, that is, the owner of a pickup point. You can go from idea to opening in just two weeks. All you need to do is complete five steps.
- Register an individual entrepreneur or legal entity. If you already have this status, check OKVED – 47.91 is required.
- Find a suitable location for a pickup point. To make it easier for future partners, Ozon made interactive map. It highlights both already open delivery points and guaranteed income zones – the most frequently visited places. The latter are designed in the form of multi-colored honeycombs: their shade indicates the number of potential customers. For example, green is a densely populated area, and orange is less popular among city residents.
- Rent or buy premises. The area of a pickup point in Moscow within the Central Ring Road should start from 30 m², in another city – from 25 m², in a small town, village or village – from 20 m².
- Conclude an agency agreement. WITH conditions You can get acquainted in advance on the Ozon website. And you don’t have to go anywhere to sign the papers; everything can be done online.
- Make repairs. Plus buy a rack for orders and a table for delivery.
2. Open a business without going into debt
Owners of Ozon pick-up stations operate as a franchise. At the same time, the marketplace does not require partners to pay any fees. On the contrary, for six months Ozon will support you financially: it will give up to three million rubles (up to 500,000 per month) for the development of the point in the first six months. The specific amount depends on the location in which the pickup point is located: you can check the conditions on the same interactive map.
Important: in order to maintain support for six months, you must achieve a minimum turnover during the first three months. Its size is also indicated in the conditions on the map.
Of course, you will have to spend money at the start, but only on renting or purchasing premises and its cosmetic repairs. 200 thousand rubles may be enough for these tasks. By the way, if you live in a small town or village, replacing wall coverings and lighting can be postponed – Ozon gives deferment for beauty restoration at the pick-up point for six months. By this time, you will probably be able to save up money for paint and plaster.
And if after some time you want to close the point, you will not need to pay any fines. But, if this happens in the first nine months, you will need to return the amount that Ozon issued for development.
3. Save on advertising and analytics
Ozon helps business partners not only financially. Specialists will train you and your staff to work with orders and returns for free. For urgent advice, you can contact your territorial managers – they are always in touch. Plus, every month, marketplace analysts will send a summary with statistics of your item and indicated growth points.
There is also no need to post flyers or buy advertising in local media. Ozon itself will send push notifications or SMS messages to customers who live near the pickup point, add your point to popular online maps, and even place advertising banners. Everything is free.
4. Become the most respected person in the area
Ozon has almost 40 million active customers – among them there will probably be your neighbors. And if you open a pick-up point near your home, they will be grateful to you. Because pickup point is the favorite way to receive goods from marketplace buyers: 8 out of 10 parcels Ozon they pick it up there. Moreover, the pickup point can also be used to process orders from other logistics companies (the main thing is not to place their logos in the pickup point), and also as a courier delivery center and a point for issuing Ozon fresh express orders. All this will not only make life easier for your neighbors, but will also help you increase your monthly income.
It is possible to increase your earnings in other ways. Let’s say that by sorting orders for Ozon parcel terminals, you will receive additional income in the amount of 2.5% of turnover. And if you fulfill the tasks of Ozon Bank – confirm the identity of clients and issue plastic Ozon Cards, then another 100 rubles for each operation.
5. Get cool blue and pink stickers
And also banners, signs, signs, curtains for fitting rooms and other decor necessary for the design of the item. Ozon also provides these materials to partners free of charge. They will not only solve the issue with the interior of the pick-up point, but will also attract the attention of passers-by and provide you with additional advertising.
6. Finally find a use for grandpa’s garage
There are two types of Ozon pickup points: a point in a city or in a village. For the former, an important requirement is to open a point near places of attraction for people, such as residential complexes, shopping centers or schools. But for branches in small settlements there is no such condition. You can literally place a pick-up point in your garage or even at home! And no rent. It is only necessary that the area of the premises be at least 20 square meters and have space for issuing orders. For such items valid special schedule: five days a week, starting work at 10 am.
There is no need to be afraid that your neighbors will steal your idea and open a pick-up point a minute’s walk from you. On the Ozon interactive map there are “Security Zones” – territories where a pick-up point has already been located. They are highlighted in pink: you cannot open new pickup points in these places.
7. Feel like Santa Claus
In November and December, the flow of orders for Ozon increases: people are looking for gifts, holiday decor and outfits, and the marketplace itself launches promotions. By the way, during sales on the site issued 18,000 orders per minute. At this time of year, the owner of the pick-up point turns into a real Santa Claus and, together with his assistant elves, helps clients receive and give pleasant gifts. This magic will continue not only in November and December: gifts on Ozon are constantly purchased – on average, one user makes 15 orders a year.
By the way, it is not necessary to stop at one pick-up point. You can launch an entire network in your city, town, village, or even locate in neighboring settlements – hire employees and monitor progress through a smartphone. And if you have your own brand or offline store, you can also add sales on Ozon to the franchise.
